Is your brand just another bland and forgettable presence in your industry?

Have you run out of something to say on your Social Media pages?

De-Bland Your Brand is a service powered by The Copy Surgery, and it’s just what you need to inject some LIFE into your marketing.

bland is now banned

Let’s face it – the same old boring content littering LinkedIn just isn’t cutting it anymore. Your audience is bored to tears, scrolling past your posts without a second glance. But, on the plus side, don’t panic because they do it with most other companies’ stuff, too.

I know what you’re thinking – “But I’m a professional! Can I really be funny?”


But it’s not about acting the clown. It’s about getting your message across to your audience in a way they’ll love.

Every marketing study on humour clearly shows the link between entertaining your audience and building that all-important engagement. So, unless you want to be seen as the company equivalent of a beige sweater, it’s time to get bold and turn up the volume.

But I’m not just here to spout off and leave you with a “good luck”. I’m in this with you and ready to help you create genuinely unforgettable content.

When we De-Bland Your Brand, we’ll craft a voice that’s uniquely yours and become the go-to source in your industry.

So, are you ready to take your brand from meh to WOW? Let’s go. With my help, we’ll make your competitors green with envy. And not just a bland pastel green, either.

Brand Engineering

Welcome to the world of Brand Engineering, where we unlock the secret to a killer brand.

Most companies focus on the visuals when it comes to branding. They slap on a new logo, give the website a makeover, and think they've achieved marketing greatness. But they're missing out on a huge opportunity.

You see, it's not just about how your brand looks. It's about what it says. The words you use, the messages you convey – that's what sticks in people's minds.

Now, I'm not talking about your brand's tone of voice here. I'm talking about the big picture. The overall theme that flows through all your company's messages.

Brand Engineering is all about creating this Unifying Theme that gives your brand a clear identity. It's the secret formula that makes you instantly recognisable.

So, forget about just looking good. Let's dive into the heart and soul of your brand and make it unforgettable.

So, What's a Unifying Theme?

The Unifying Theme sits at the heart of De-Bland Your Brand. It brings together all the elements of your marketing into one easy to handle lump.

An awesome Unifying Theme gives your audience something to get behind. It makes them part of your business and lets you have some fun with them.

Because here's the truth: humour is the ultimate selling tool. It's tried, tested, and trusted. People can't resist a brand that brings a smile to their face.

That's where De-Bland Your Brand works its magic. I'll inject your company with a personality that's simply irresistible.

Get ready to have a blast, because we're about to make branding fun again.

what's in it for you?

Creating a powerful voice is crucial for so many aspects of your brand:


build your audience

When you post engaging, entertaining, and helpful content, you draw your audience into your world.

Getting your message across in a way your audience loves establishes you as the go-to business when they’re ready to buy.

And the best bit is that your audience will help you spread your message further because they’re bought into what you do.


Grow your business

You don’t need to be a business guru to know that leads mean sales.

A stand-out and repeatable message means everyone in your company has a unified voice which is reflected in all your content.

Your website, social media posts, and blogs all sing the same song. It’s quite beautiful actually.


reduce your stress

When companies start doing content marketing, they commit to posting two or three times a week.

That usually lasts about a week until they run out of things to say or other priorities arise.

Creating on-brand, engaging content isn’t a two-minute job. You have to put some thought into every social post or article you publish.

Having that Unifying Theme gives you a permanent stream of content to publish to your adoring fans.



de-bland your brand

Look at your content, then the content everyone else spews out.

Then see how it could be so much better.

It’s time to Bin the Buzzwords, Halt the Humblebrags, and Axe the AI.

Let’s De-Bland Your Brand today.


Here are a few comments from people who’ve been through the DBYB process and lived to tell the tale.

stand out